Boy Brow Arch

A fresh take on how to fill those not-so-full spots with natural strokes to shape and give the appearance of full brows. Emphasizing flexibility, extreme precision and lasting power of a pomade with the ease of a pencil.

Concept

This global, 360 campaign was based on a slick, zoomed-in realm where beauty and innovation collide. It’s reality both stripped back and turned up—the world of Glossier made a few degrees more gleaming and high tech. Our creative values immediacy and clarity. It’s product-led, personal and digestible, pairing an arresting and informative verbal hook with dynamic imagery that showcases the precision + possibilities of the Boy Brow Arch.