Word Of Mouth
Generation G is blotted lipstick, without the blot. The unique matte finish is based on a behind-the-scenes makeup artist tip that requires lipstick application, blotting, re-application, and re-blotting until it is perfectly diffused and effortless looking.
Gen G accomplishes this with just one swipe.
This campaign reignites Gen G by highlighting 3 new shades and reinforcing Gen G’s unique product value proposition of the just-blotted look, without the blot, with a diffused, wearable matte texture.
Generation G, now in Punch, Malt and Fuzz.
Rajni wears Generation G in Punch
Juliette wears Generation G in Punch
Glossier Generation G 2022
Talent- Rajni Jacques
Shereen Mohammad
Daniela Garza
Juliette Andrews
Photographer - Tanya and Zhenya Posternak
Video - Wilson Cameron
Makeup - Dan Duran
Hair - Evanie Frausto
Wardrobe Stylist - Clare Byrne
Manicure - Natalie Pavloski
Glossier Creative - Marie Suter, Isioma Iyamah Casting + Creative - Madeleine Angus Production - Aaron Kurlander
