Better With You

Glossier You Solid was first introduced in 2018 as an extension of Glossier You EDP in a new, fully custom format. You Solid became a staple and cult favorite. In 2022, the reactivation reintroduced the updated formula and highlighted the custom refillable packaging.

I directed the campaign which included a custom Track by Ok Kaya, still life, paid ads, film and UGC collaborations. The campaign beat the sales forecast by 154% and sales reached 80% of the 30 day goal on launch day.

Concept

You Solid is designed to go wherever you go—enhancing your natural scent, never covering it up. Glossier You adapts to your unique chemistry; the first note is always you. Through a blend of sleek CGI and intimate iPhone footage, this campaign invites viewers into warm, personal moments while spotlighting the innovative, refillable packaging that makes You Solid truly one of a kind.

SVP, Executive Creative Director: Marie Suter VP & Deputy Executive Creative Director: Adriana Deleo Graphic Design: Angela Meteer Casting + Creative: Madeleine Angus, Valentina Siad Editor: Maddy Talias Music: Okay Kaya Content shot by: Lara Violette Ronan Mckenzie + Daya Coco Baudelle Skye Jones + Ouzmane Yana CGI: Studio Amos Fricke Music: Okay Kaya Photographer: Raymond Meier