Concept

 NYC, You Look Good.

This campaign supported the opening of the new SoHo flagship store. It included a subway station takeover and a variety of digital, print and experiential placements throughout the city. We were inspired by the way people interact with advertising and storefronts in public spaces. In the same way street artists seek to make their mark, we took over our home turf the Glossier way. In our Spring St. subway station takeover, we will playfully cover our own placements and walls with jumbo branded stickers and tape, including a custom MTA card.